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Latest blog posts

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Ecommerce

Why Most Brands Lose on Ecommerce Before They Even Start

Treating ecommerce like a channel instead of a business model is the most expensive mistake.

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Brand Strategy

Brand Strategy Is Not a Logo (And Why the Confusion Costs You)

A logo is the output of a brand strategy. It should be the last thing you design, not the first.

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Marketing

The One Marketing Metric That Actually Matters

ROAS tells you if an ad worked today. LTV tells you if your marketing is working at all.

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